We have come to the final lesson in the Small Business Branding Made Easy Crash Course. I hope you’ve enjoyed your lessons and learned a lot about creating a solid brand for your business. In this final lesson we are going to touch on some of the more common branding mistakes so you can avoid [...]

  Hello, We’re winding down to the end of this short course. But we still need to go over a few things, so today we are going to jump right in and talk about how increasing your brand credibility and how that can increase sales. Brand credibility is all about believability. It’s how your customers [...]

Welcome back! It’s time for your third lesson in the Small Business Branding Made Easy Crash Course. Today’s lesson is all about establishing the identity of your brand. Brand identity is the message the consumer receives from you, your business or merchandise and now that you’ve thought about how you want customers to perceive your [...]